Daniel Freedman

As President, Commercial Health & Fitness at Tivity Health, Daniel Freedman is responsible for employer and commercial sales. He is the co-founder and former co-CEO of Burnalong, a digital health and wellness platform acquired by Tivity Health in January, 2023. Daniel co-founded Burnalong after watching his grandmother’s struggle with cancer and realizing she did not have access to relatable, inclusive well-being programming to maintain her health and support her journey. Prior to Burnalong, Daniel held senior roles at the United Nations and intelligence consultancy TSG. He is the co-author of the award-winning, NYT top-10 bestseller, The Black Banners: The Inside Story of 9/11 and the War Against al-Qaeda. Daniel spent five years in the intelligence world working with governments across the world and top behavioral change experts. The lessons learned have shaped Freedman’s perspective on health and wellness and the keys to driving positive, healthy behavior.