Mim Senft

Mim Senft, GBA, AAI, CWWS, is co-founder and Managing Director of Motivity Care, a company that takes the complexity out of caregiving management. She has 25+ years of corporate experience in project management, benefits design, health and well-being program strategy and implementation. At Optum, she had oversight of strategy for the Goldman Sachs wellness program and has worked with more than 70+ U.S. and international clients. She is a co-author of an academic chapter on workplace health and well-being and writes regularly on topics related to healthier workforces, gender equity and the aging workforce. Mim has been published by Thrive Global, Organic Spa Magazine, and Life Health Leadership Magazine. She is a co-founder of Global Women 4 Wellbeing (GW4W) and helped lead a research initiative to identify the key issues that are slowing down gender leadership equity for women of all backgrounds. Mim has served on the boards of National Wellness and the Women Business Collaborative (WBC), on the DE&I Committee for the Orange County Chamber of Commerce and is a Chapter Co-Chair and Member of the Orion Advisory Group. She holds certifications in group benefits, worksite wellness and property casualty insurance.