Siddhartha Pailla, PhD, MBA
CEO & Founder
Sid Pailla, PhD, MBA, is the Founder & CEO of Sunny Day Fund, which partners with employers to make saving for emergencies and other immediate financial goals easy, accessible, and rewarding. Sid’s broader mission is to standardize emergency savings as a benefit for hardworking Americans, three quarters of whom lack the basic three months of savings. Sid and his team's work has been amplified by the Global Good Fund, Techstars, MassChallenge, Lighthouse Labs, and more. Previously, Sid was a Technology Strategy Executive with Accenture, where he worked with C-suite clients on M&A and product innovation, and was recognized as an Innovator of the Year. He also advanced research on building inclusive technology driven by behavioral economics principles, and founded HiComm, which expanded fee-free, SMS-based, international group messaging to 14 million South Africans. HiComm was the primary case study for Sid’s PhD in systems engineering at the University of Virginia.
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